Style have that extra oomph

Brief

Create from scratch the world and the brand image of a newborn brand in the men’s accessories field inspired by gentlemen drivers, projecting every part, from the design of collections to the planning of the entire communication strategy.

Strategia

The brand image to be created was the one of a unique brand, with a strong driver identity that would talk about the passion for the world of cars and the gentlemen of the past in every detail. “Drive like a gentleman, everyday” was the concept created to convey the idea of authenticity that from the past reaches the present with high quality products through which externalize the driving passion everyday, even when you are not driving.

Creative Concept

After the creation of the concept was necessary to create an aspirational name that would transmit exclusivity and brand values: in this way The Outlierman was born, the protagonist of this story of passion that going against the tide echoes the unique style of true gentlemen drivers. The concept was then declined on the coordinated brand image, initially with the design of the collections: from the design to the patterns of the fabrics, each piece was inspired by classic cars and the gentlemen world. Secondly through the development of all the offline and online material: logo, manifesto, catalog, packaging, product label, website, social media strategy, blog and DEM. The work continues today through a constant online and offline PR strategy.

Style have that extra oomph

Brief

Create from scratch the world and the brand image of a newborn brand in the men’s accessories field inspired by gentlemen drivers, projecting every part, from the design of collections to the planning of the entire communication strategy.

Strategia

The brand image to be created was the one of a unique brand, with a strong driver identity that would talk about the passion for the world of cars and the gentlemen of the past in every detail. “Drive like a gentleman, everyday” was the concept created to convey the idea of authenticity that from the past reaches the present with high quality products through which externalize the driving passion everyday, even when you are not driving.

Creative Concept

After the creation of the concept was necessary to create an aspirational name that would transmit exclusivity and brand values: in this way The Outlierman was born, the protagonist of this story of passion that going against the tide echoes the unique style of true gentlemen drivers. The concept was then declined on the coordinated brand image, initially with the design of the collections: from the design to the patterns of the fabrics, each piece was inspired by classic cars and the gentlemen world. Secondly through the development of all the offline and online material: logo, manifesto, catalog, packaging, product label, website, social media strategy, blog and DEM. The work continues today through a constant online and offline PR strategy.

DIGITAL 50

DESIGN 50